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Ethical Persuasion
E-Learning Guide for Young Adults

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Your guide to Ethical Persuasion

This is your chance to access an educative guide to Ethical Persuasion from Cialdini Certified Coach, Patrick van der Burght. Tailored for those who have not yet entered the workforce and looking for the first big job, you will gain insights how you could use the power of Ethical Persuasion in your personal and work life.

Recommended for ages 15 to 21

Inside you will find:

Essential Distinctions
Industry Insights spread over more industries
Ethics in Persuasion
The Contrast Phenomenon - Change the way someone experiences anything
Principle of Reciprocity - Be the first to give
Principle of Liking - Come to appreciate the ones you're wanting to persuade
Principle of Unity - The feeling of 'we-ness'
Principle of Social Proof - Follow the lead of others
Principle of Authority - Genuine expertise
Principle of Consistency - Prior commitments matter
Principle of Scarcity - The fear of missing out
Insights on what you should consider in relation to a range of different industries and finding a job, using each principle of persuasion.

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What others say about the Cialdini approach to Influence

"The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson’s toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice."

R. Craig Wilson, Sr. Vice President, Sales Manager, Northern Trust

"Robert Cialdini, through his intensive research, has clearly shown that it is possible to increase the efficiency and effectiveness of persuasion to bring about amazingly positive results."

Pratap Nambiar, Regional Executive Partner,
KPMG Global Markets Asia Pacific

"Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately".

Cathy Kernen, Global Director of Product PR, AstraZeneca, Alderley Park, UK

COMPULEC

"I am sure that the conclusions you draw will have a major influence on management and sales practices."

Stefaan Gillis, Marketing Manager
Compulec, Belgium

"I have observed a number of our key managers use one or more of the Six Principles in group meetings. This is the true test of effectiveness."

Karen Holley Horrell, Senior Vice President
Great American Insurance Group

"Bob Cialdini is the most brilliant student of influence and negotiation I’ve encountered. If everything were on the line in a negotiation, I can’t think of anyone I’d rather have advising me."

Tom Peters, The Tom Peters Group

DON'T DO WITHOUT SCIENCE BACKED PERSUASION ANY LONGER

Complete Influence and Patrick van der Burght, through the association with Dr Robert Cialdini, is bringing training on the Principles of Influence to individual and businesses in a much more affordable way.
You cannot afford to do without this crucial and powerful knowledge
which typically costs nothing to implement.

Training and Business Services

As a Founding Member of the Cialdini Institute and with 20+ years experience teaching the Principles of Persuasion, you will be in good hands with your Cialdini Certified Professional, Patrick van der Burght.

Bring the power of Ethical Influence to your organisation and life: